You can post a link on Instagram. Introducing "Link Stamp" in Stories-Impress Watch

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Instagram is introducing a "link stamp" that lets you add links to your Stories posts. It will be rolled out in phases and will be available to all users in a few weeks. Until now, only verified accounts or accounts with a certain number of followers could link out of Stories to websites.

Like other stamps, link stamps can be added from the stamp tray on the story creation screen. Select a link stamp, enter the URL you want to share, and tap "Done" to add the stamp.

Stories viewers can open the link by tapping the message "Access link" that appears when they tap the link stamp.

The ability to open a link by tapping the bottom of a story and swiping up, which was provided to some accounts until now, will be abolished and will be moved to link stamps in the future.