RIMOWA's global brand campaign "Never Still" to propose a new trip

Since its establishment in 1898, the premium luggage brand RIMOWA has continued to provide new tools for those who continue to travel toward their purpose.At present, the world has continued to be unprecedented, but RIMOWA has been exploring the role of travel.

The latest campaigns are Roger Feder (Roger Feder (Roger), who has won the Grand Slam 20 times, Lebron James, who is a superstar of NBA, who has been talented in various fields.・ Federer), and four people, Patti Smith (Patty Smith), who are legendary writers, singers, and visual artists, are the thoughts and purposes of each icon that is active worldwide over all genres.It focuses on a new trip.

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Each icon's short movie talks about the role and importance of their journey.

In the movie, photos and videos on the journey they took, and you can get a glimpse of the meaning of traveling and the new journey.

"With the global change in the past two years, the story of this campaign is an important question about the role of our trip in our lives."・ Machvert) comments."The four icons have turned their expectations and experiences into more meaningful things in this self -restraint period to make traveling into more meaningful things. Rimowa always believes in the value of the travel.It has come. This value will become even more important as the brand reaches more exciting phases in the future. "

Like the second installment, this campaign, created by Rimowa's creative team and Berlin's production company Anomaly, is created by combining four short movies and steel photos.And the narration Patty Smith and the music for the music of The XX Jamie XX will also be released.

Campaign page: https: // www.Remower.Com/JP/JA/NEVER-STILL-3

■ Movie content

Full video: https: // YouTu.be/ywa0ypsrzce

[Answer that Rihanna was facing her heart]

The last two years have been a time to develop a new feeling for the imaginative Rihanna.Her California, she is based in her own airstream trailer, embarks on her desert, is released from her overcrowded schedule, and spend her quiet time with her.She photographed by young photographer Gray Sorrenti and enjoyed her quietness and a moment of her alone away from her busy schedule.She said in between the shooting, saying, "I have just let go of a lot of things and have come to see something important."

https: // Player.Vimeo.COM/EXTERNAL/603980940.HD.mp4?s=c7d3301a8ba7a9d2b54da52bd5042be85b4ed07e&profile_id=175

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[New view by Roger Federer]

Roger Federer, a tennis champion who has made many records and legends, has grown with his journey.Roger, who has been canceled from a number of championships, has changed from his constant movement and spends a quiet time in his home country.During this time, you will find amazing power, as you often have in the pace period.

"I was accustomed to a tough travel schedule with little time to relax in the place I visited," Roger says."However, I was able to have a new perspective after the trip was regulated. It gave me the opportunity to connect with the beauty of my surroundings."

https: // Player.Vimeo.COM/EXTERNAL/603980830.HD.mp4?s=272120a1b3f0137eba437daabcc808cb0bdac082&profile_id=175

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[LeBron James's new way of traveling in the future]

LeBron James, a NBA superstar, has always traveled throughout the country, surrounded by fans.Through such a journey, his wife, children, and the time of LeBron James, his family Foundation, the meaning of his journey, its value, his change in his thinking, and the importance of his colleagues when traveling.I talk about sex.

"I can't go back to my trip so far. It's not how far I'm going. Why are you going there? Who is going with it? The value of the trip is there."increase.And, "I was able to spend time with my wife, children, and important people around me for the first time in my players' life.It made me realize that the most important thing was my family. "

https: // Player.Vimeo.COM/external/603980687.HD.mp4?s=d9d4016d0b43a258ee929e6fe1b1c5ce0830a4e0&profile_id=175

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[Patty Smith returning to New York with new energy]

Patty Smith, a legendary writer, singer, and visual artist, envisioned to go on a journey again in the pandemic period.Various places that played an important role in her life, such as ONE FIFTH AVENUE, which poses the album cover of HORSES, and Electric Lady Studios, which was established by Jimi Hendrix in 1968 and used for recording of RIMOWAI shot it.Her journey returning to the city center of New York again expresses the spirit of a city that continues to move forward with her patience and creativity.

"When I couldn't travel physically, I was traveling to the place I wanted. I was able to write, explore, and reconsider my priority.""Still, I was able to start moving again, and I was waiting for the day I could work, and I am grateful to be able to return to the world again."

https: // Player.Vimeo.COM/EXTERNAL/603980774.HD.mp4?s=445f89dba776482912fdd0786d92ab79d32fc0fc&profile_id=175

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■ Poetry around the world

Patty Smith's poem "Never Still" is an important factor in the main story.A powerful poem specially written for RIMOWA is a message to people on a journey in search of a "new page that tells life."The songs specially produced by Jamie XX, a British talented musician and DJ, add more energy to Patty messages.With the launch of the campaign, various phrases of poetry will be revived in six major cities: Berlin, Hong Kong, London, Paris, New York and Los Angeles.

AR filters that can be used on Instagram and Snapchat, which use poetry phrases, will be released on Thursday, September 23.

■ RIMOWA × Spotify

In addition, to commemorate the launch of the campaign, a special site that can create a playlist that matches your mood and travel time will open on Friday, October 8th.A playlist specially created by Jamie XX for RIMOWA will also be released on the site.

サイトURL： https://Remower-never-still.withspotify.COM/

■ About RIMOWA

Rimowa is widely known as a world leading brand with high -performance premium luggage.Since its founding in 1898, the creation of high quality and innovative products was the main margin, and aluminum in 1937 and polycarbonate in 2000 as a suitcase material.Most of the products that have been sophisticated by skilled workers from the development of products are performed in Cologne, the founding area.January 2017 I became a member of the LVMH Group.In 2021, it announced the Never Still Soft Bag Collection and evolved as a mobility brand.

■ About Anomary

Founded in 2004.It is difficult to define anomaly, a new type of unique company.He has a strong passion and entrepreneur spirit, with flexible technology and diversity, and has an office in Los Angeles, New York, Toronton, London, Amsterdam, Berlin, and Shanghai.Ancestry.COM, Ally Financial, Anheiser Bush Inbeb, British Cancer Study Group, Carnival Cruise Line, Coca -Cola, Diagio, Furfetch, General Mills, Google, Hotels.COM, Mini, LVMH, L'Occitane, NBA2K, NBC, Sony, Uber, Unilever, YouTube, etc.Known for effective, technical and excellent business content and development capabilities, he was elected to AD AGE'S'S's 2017, and in the Cannes Lions International Creation Festival, Effy Award, US Business Magazine Fast Company.Ranked in the world's innovative companies, awarded Jay Shyatt Awards, Degday Awards, and Machies Awards in movies produced.The developed products have been selected as the best invention in 2016 in the time magazine, won the Emmy Award in the TV series produced.

■ General inquiry

RIMOWA / Rimowa

Rimowa Client Service

TEL: 072-994-5522

URL: https: // www.Remower.COM/jp/ja/home