[Muneka Nishida's Randomtracking] Apple aims to accelerate "original production".What it saw at a recital such as Apple TV+--Av Watch

The great attention of AV Watch is that the video service has been renewed as "Apple TV" and the "Apple TV+", a subscription service based on original content, will be started.

Until now, Apple TV was the name of the company's set -top box (STB), but it is not always the case.

This has a background, of course.

Although it was not deployed in Japan, in the United States and other countries, there was a TV -in -application for iOS.This was an app that summarizes information on TV programs and various programs.

The "Apple TV" app announced this time has successfully integrated this "TV" app and the "Movie" and "iTunes Store" apps that have been used as video viewing and stores so far, and greatly renewed UI/UX.Can be called "Apple TV app".

The fact that the apps were divided into multiple, it was not easy to use, and the information was poor, and the poor listing of the information was a problem with Apple's visual app.As will be described later, if you want to add more value as a service, "integration and reorganization" are essential.

As a change this time, the width of the compatible platform has expanded.Until now, Apple's video -related businesses were mainly based on iOS architectures.This is because Apple TV as hardware using iOS -based TVOS, as well as iPhone and iPad, was assumed.Of course, we were able to watch videos purchased from PCs and Macs, but it would have been a strong impression that the maintenance space was slow and iOS was the axis.

In this Apple TV app, the same thing will be provided to the Mac.Apple is currently developing a mechanism to run the same app on iOS and MacOS.Previews have begun in the latter half of 2019, and there are several apps that use this mechanism in the latest MACOS, MACOS.Perhaps, for the Apple TV app, this mechanism has been used to provide it to the entire Apple product.

In addition, Apple TV apps for television will be offered not only on Apple TV but also on "Smart TV" and "STB".Specifically, an app is provided to Samsung LG Sony Vizio's smart TV, and an app is also provided to ROKU / Amazon's Fire TV.This is a policy of receiving the "opening of Apple Services to Smart TV" at CES in January.In CES, it was an explanation that only Samsung responded to "Video Purchase from TV" and "Video Watching alone" on iTunes, but as a result of Apple's new attitude to provide apps, responding.The platform has expanded significantly ...

This policy is important to complement the "large screen experience" that Apple does not directly provide in the experience of "seeing video works."Apple TV is a good STB, but that alone cannot cover the TV market.In order to seriously expand your video service business, it is essential to support multiple devices.