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The value chain is a tool and way of thinking for analyzing how much added value is created in which business department in the business process of the company's business. That said, it would be difficult to imagine how each division of a company actually contributes to the creation of added value. From a part of the contents of "All Illustrated Maker's Work" (Diamond Publishing), I will explain what the value chain is in the first place and concrete examples of initiatives.
Yudai Yamaguchi, Akira Yukimoto, Keisuke Izumi, Shigenobu Kohashi
Yudai Yamaguchi, Akira Yukimoto, Keisuke Izumi, Shigenobu Kohashi
Yudai YamaguchiAfter engaging in logistics operations such as warehousing and shipping, he was in charge of demand forecasting at a cosmetics manufacturer for over 10 years. He led the design of the demand forecasting system and the development of the demand forecasting AI (see below). In 2020, under the guidance of Professor Akie Iriyama of Waseda University, he announced a demand forecasting model that utilizes intuition and is based on the “global standard management theory” (Yamaguchi, 2020). In addition to being in charge of the business course "Connecting SCM and Marketing! Fundamentals of demand forecasting" (Japan Logistics System Association), he also served as a demand forecasting advisor at a consulting firm and gave lectures on demand forecasting at various companies and universities. His publications include "Basics of Demand Forecasting" (Nippon Jitsugyo Publishing), "Strategic Use of Demand Forecasting" (Nippon Hyoronsha), and "Techniques to Prevent Out-of-Stock and Excess Inventory" (Kobunsha Shinsho). Demand forecasting innovation imagined by the fusion of knowledge” (Logistics systems) is being serialized. Ken Yukimoto works for a major domestic consumer goods manufacturer. Responsible for corporate planning, finance, legal affairs, overseas procurement and production control. Since 2010, he has been in charge of S&OP at a distributor in the United States. Former banker. Master of Laws. Qualifications (CPIM-F, CSCP-F, CLTD-F) of ASCM (Association for Supply Chain Management), a global SCM standard development and promotion organization. As a certified instructor of the same organization, he is in charge of several SCM courses such as "APICS Subject Review Course", "Introduction to Super"! World Standard SCM Seminar", "S&OP Seminar", etc. at Japan Productivity Center and Japan Logistics System Association. . In 2020, announced "Logistics Concept 2030" (JILS) with researchers and practitioners in each field. Since the same year, he has been a member of the JILS Research Committee. From 2021, he will also serve as a JILS advisor. In the book "Learn from the basics! World Standard SCM Textbook” (co-author, Nikkan Kogyo Shimbun) and “APICS Dictionary 16th Edition” (co-author, Productivity Publishing). Keisuke Izumi is in charge of SCM at a foreign chemical manufacturer. Experienced production planning, demand forecasting, supply and demand adjustment, etc. for various categories such as industrial products, construction products, and healthcare products in B to B business. He was also involved in the standardization and development of production planning operations for domestic and overseas group companies. Acquired ASCM qualification, CPIM (knowledge of inventory management and supply and demand adjustment) and CSCP (knowledge of overall supply chain management). Instructor certified by the same organization. Since the 14th edition, he has also been a member of the translators of the APICS Dictionary, which explains supply chain terms. The latest edition is "APICS Dictionary 16th Edition" (co-authored, Productivity Publishing, 2020) Shigenobu Kobashi, President and CEO of Links Co., Ltd., which specializes in logistics consulting. He was in charge of MD (merchandizer) and brand management at an apparel maker, and experienced listing and bankruptcy. After that, he worked in network construction sales at SONY's telecommunications service division, and as a marketing executive officer at a 3PL company before taking up his current position. He gave lectures on the theme of logistics at IFI (educational institution specializing in apparel), ECzine, and EC Mikata. He is the leader of the Logistics Subcommittee of the Japan Omni-Channel Association. Currently serializing the column “Aggressive Logistics, Defensive Logistics” (https://lplanners.jp/blog/kobashi-05/) on the website of Logistics Warehouse Planners.
* This article is a reconstruction of "All Illustrated Maker's Work: Demand Forecasting, Product Development, Inventory Management, Production Management, Logistics Mechanism (Author: Yudai Yamaguchi, Akira Yukimoto, Keisuke Izumi, Shige Kobashi)".Recommended Articles
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