New book “Few fans can earn more money” released (WAVE Publishing) | Fujiaya Office Co., Ltd. press release

　Currently, since anyone can easily do marketing on SNS, more and more people are trying to "increase their fans on SNS" as a side business or starting a business. "If you do this, your followers will skyrocket!" The internet is full of "summary sites" and videos that introduce these tips and techniques. However, this book proposes the opposite, stating that "SNS 'likes' and 'sales' are not proportional. Fewer fans means more money." After working for Fuji Xerox, the author, Aya Fuji, became independent and runs a course that combines coaching and entrepreneurship support, as well as an SNS utilization school. Achieved "sales of 100 million yen every year" when I was a company employee. Based on the unique law that made it possible, we have supported more than 300 people so far. In particular, it has a good reputation for its practical know-how to “create fans” by attracting customers on SNS.

　If you have a lot of followers or if your post goes viral, you may get attention from the world, but in fact it doesn't necessarily lead to "sales" for your business. On the other hand, there are actually some fans who don't react on social media, and there are many cases where such people are customers who use our services and products for a long time. This book introduces how to increase sales without unnecessary stress by deeply connecting with such mutual "core fans" and building good relationships doing. Based on the motto, "There is no skill that can't be used as a job in the world," lectures on how to find your own business that will be loved for a long time, branding by type, effective communication methods, and the secrets of making fans core. . And if you use “strategic SNS” to reach only the target group… 24 core fans x 400,000 yen a year = 9.6 million yen is possible… Lecturer business, salon management, It is recommended for those who aim to start a business or a side business in a wide range of genres such as product sales, designers, writers, and agencies. Because it is an era when SNS numbers, data, and buzz tend to be emphasized, it is a practical way to build a "profitable business in the SNS era" while throwing a stone into the world about the essence of communication with customers, which tends to be lost. This is a book that tells you how.

　Even if you don't have tens of thousands or hundreds of thousands of followers, or even if you don't have any name recognition at all, it's quite possible to make money by making use of your knowledge and skills in your business. The author, Aya Fuji, is not very well known, but she is steadily increasing sales, and in the two weeks since the start of crowdfunding for this new book, sales of more than 2 million yen have been achieved. I was able to achieve it. If you are thinking of starting a business or starting a side business, develop your business so that you will have "core fans" who want to buy from you, and strategically send out SNS only to those people. It is important to keep going. The key to success is "identifying fans". Do you have a lot of "followers" who just follow you, but not necessarily in a positive light? Do you have a decent number of "just fans" who like you but aren't repeat customers of your product or service? Or do you have a small number of “core fans” who have a feeling of admiration, affinity, and support for you and become repeaters? The last case is overwhelmingly easy to grow sales. And in order to create "core fans", narrow down the target of transmission in advance. In other words, "what I want to convey reaches only the people I want to convey". It is important not to try to increase followers unnecessarily. No complaints, no stress if you only deal with customers who love each other, who truly understand the value of your products and services and who support your business. You can increase your income even if you have few fans.

Author: Aya Fuji, CEO of Life Consultant Co., Ltd. Fujiaya Office Born in Kanagawa Prefecture in 1986. Graduated from Aoyama Gakuin University in 2009 and joined Fuji Xerox as a sales representative. Received an order of about 100 million yen and received the President's Award for its innovativeness. Received multiple awards as a sales top of 5,000 nationwide. Although my work was fulfilling, I began to seek a more flexible way of working, and decided to change my own way of working first. Started working in the coaching industry in 2017. Since many clients said, "I want to know how to earn money by doing what I like," I started side business support consulting by making use of my strengths. In 2019, he became an ambassador for “Nikkei doors” and opened the official online salon “Yumeki Salon”. Currently runs a course that combines coaching and entrepreneurship support, and an SNS utilization school. He has a good reputation for his practical know-how to “create fans” by drawing out the charm of the person himself and attracting customers on SNS, and has supported business construction for more than 300 people so far.

In the era of the uncertain future of the corona crisis, "I don't know what will happen in the future. Should I continue with my current job? Wouldn't it be better to increase other sources of income in preparation for the future?" More and more people are thinking that In addition, as the times change rapidly, many people feel uncomfortable with the current work style and are starting to think that they want to work more freely and in their own way, and to work from home at their own pace. Before starting a business or a side business, many people think that it will be difficult to earn an income as an individual, that it will be particularly difficult to attract customers, and that there is no way I can become a fan. We tend to hesitate. However, how about saying, "The less fans you have, the more money you can actually make, and the fewer complaints you have, the less stressful!" It is a big misunderstanding that "you can't have a business or make a living if you don't have tens of thousands or hundreds of thousands of fans." In this book, the know-how is firmly packed, and about 30 cases of entrepreneurs who are surrounded by core fans (customers) and earn stable income are also posted. It is a practical book written by people in the early stages of business, from direction decision to product design, branding, and SNS posting that fans can do.

Location: Yaesu Book Center Main Store 〒104-8456 2-5-1 Yaesu, Chuo-ku, Tokyo Date: November 27th (Sat) 14:00 start 16:00 end (doors open 13:30) Venue participation capacity: 50 people (will be closed as soon as it is full) Participation fee: Free Please check the details here https://www.wave-publishers.co.jp/20211127talkevent/