The new brand "Philips One" will be on sale from November 19th (Friday)! New product "Sonicare Power Flosser 3000" from Japanese dentist / dental hygienist usage rate No.1 [1] brand, Sonicare

Philips Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Hiroyuki Tsutsumi, hereafter Philips) has set the goal of "improving the lives of 2.5 billion people by 2030" and has set a healthy life. We take the initiative in all healthcare processes, from prevention, diagnosis, treatment and home care, with the goal of achieving better health and a fulfilling life for all.

Philips evolves as a comprehensive brand of oral care

This time, Philips will release a new dry battery type electric toothbrush brand "Philips One" from the Philips electric toothbrush category, which has the highest usage rate of Japanese dentists and dental hygienists for 14 consecutive years [1] on Friday, November 19th. ) Will start selling at home electronics mass retailers and major EC sites nationwide. Also, from the Philips "Sonicare" brand of sonic electric toothbrushes, the basic model "Sonicare 3100 Series" with a slim and lightweight [2] handle design and the "Sonicare Power Flosser 3000" that removes food debris and dirt between teeth with an X-shaped water stream. From mid-November, "Sonicare Cordless Power Flosser 3000" will be released sequentially from the beginning of February 2022 at home electronics mass retailers and major EC sites nationwide. In addition, we will start accepting reservations from today. As a leading company of electric toothbrushes, Philips will expand its sales target to young people in their 20s and evolve it as a comprehensive brand of oral care. In order to attract new users, mainly in their 20s, a new brand "Philips One" will be introduced in the high-priced dry cell electric toothbrush market, where the market is growing, and the entry model is fashionable and convenient to carry. [1] According to POHC 2021 Dental Professional Tracking Research [2] Compared to the existing Easy Clean series handle, "Philips One" product features https://www.philips.co.jp/ce/philips-one

Philips One product image

Available in 4 color variations (from left: coral, mango, mint, midnight blue) Anytime, anywhere, to a higher-grade brushing [3] With a function to support tooth brushing habits compared to manual brushes

Gently polish with micro vibration to remove plaque

Micro vibration of about 13,000 strokes per minute supports hand brushing, and you can brush your teeth gently and efficiently.

Soft bristles fit the dentition

A toothbrush with soft bristles that fits the shape of the teeth and fits gently on the teeth and gums. Since it can be polished gently, it is also suitable for beginners of electric toothbrushes.

Toothbrushing habit support function (cad pacer function / smart timer function)

The cadpacer function, which notifies you of the time division with a beep every 30 seconds, supports brushing the oral cavity evenly at regular intervals. In addition, the smart timer function that automatically stops in 2 minutes allows you to polish for 2 minutes and prevent over-polishing.

Compact travel case and selectable color variations

Comes with a lightweight and easy-to-carry travel case even when you are out at work or school. It can be used for about 3 months with a single AAA alkaline battery [4]. You can choose from four colors: coral, mango, mint, and midnight blue. [4] As a guide, brush for 2 minutes twice a day.

"Philips One" product overview

Philips One Product Overview

"Sonicare Power Flosser 3000" / "Sonicare Cordless Power Flosser 3000" Product Features https://www.philips.co.jp/cm-pe/power-flosser

Sonicare Power Flosser 3000, Sonicare Cordless Power Flosser 3000 Product Image

From the left, "Sonic Care Power Flosser 3000" / "Sonic Care Cordless Power Flosser 3000" Since the oral cleaning machine uses a lot of water, it is necessary to close the mouth and grasp the exact place where it hits in the mouth. In order to solve the problem that it is difficult, the "Sonic Care Power Flosser Series" adopts an X-type water flow inspired by the high-pressure cleaning deck cleaner, and the water flow along the gums removes dirt from the teeth to the gums and between the teeth. Remove X-shaped water flow removes dirt between teeth over a wide area. X-shaped water flow that spreads in four directions removes dirt between teeth and between teeth and gums. It can also be used by those who use orthodontic appliances, and removes plaque and dirt from difficult-to-polish areas and orthodontic appliances. The Sonicare Power Flosser 3000 removes up to 3 times [5] dental floss and, in combination with Sonicare's electric toothbrush, removes up to 9 times [6] plaque between teeth. [5] When using the Sonicare Power Flosser 3000 with a strength of 8 and using a Cadstream nozzle with hand polishing / Compared with the case where floss and hand polishing are used together (there are individual differences) [6] Sonicare Power Flosser 3000 with a strength of 8 When using a Cadstream nozzle and using a Sonicare electric toothbrush with a premium clean brush / Compared to using floss and hand polishing (there are individual differences), the timing of moving from tooth to tooth with the interdental movement guide Is easy to understand

The strength of the water pressure changes at regular intervals, and a short pause time is inserted, so it is easy to understand when to move to the next tooth and clean the entire tooth.

Safe for beginners!Choose your favorite strength

Sonicare Cordless Power Flosser 3000 You can choose from two modes: a clean mode in which standard water pressure is applied for 1 minute, and a deep clean mode in which water pressure is applied at regular intervals for 1 minute and a half and there is an intertooth movement guide. You can choose the strength from 3 levels. Sonicare Power Flosser 3000

You can choose from two modes: a clean mode in which standard water pressure is applied for one minute, and a deep clean mode in which water pressure is applied at regular intervals for one and a half minutes and there is an interdental movement guide. In addition, the strength can be selected from 10 levels with a dial type. With 2 nozzles, 2 nozzles are included as standard so that you can choose your favorite feeling.

1. Cadstream Nozzle: Recommended for thorough cleaning of the entire mouth. A soft rubber nozzle that is gentle on the gums and can firmly remove plaque with a stream of water that spreads widely in four directions.

2. Standard nozzle: Removes food debris and plaque with a jet stream.

"Sonicare Power Flosser 3000" Product Overview

Sonicare Power Flosser 300 Product Overview

"Sonicare Cordless Power Flosser 3000" Product Overview

Sonicare Cordless Power Flosser 3000 Product Overview

The handle of the Sonicare Cordless Power Flosser 3000 is waterproof and can be used in water or in the bathroom. (* Do not immerse in water or liquid as it may cause a malfunction. When cleaning the handle, wipe off the dirt with a cloth.)

* Sonicare Power Flosser Series Common Replacement Nozzles (Standard Nozzles, Cadstream Nozzles) will be released in February 2022.

"Sonicare 3100 Series" Product Features

Sonicare 3100 product image

"Sonicare 3100 Series" The basic model "3100 Series" of the electric toothbrush brand, Sonicare, which is most used by Japanese dentists and dental hygienists for 14 consecutive years. Slim and lightweight [2], it is easy to use even for beginners and removes plaque with sonic water flow. [1] POHC 2021 Dental Professional Tracking Research research [2] When compared with the handle of the existing Easy Clean series

Removes plaque in the gaps between teeth with sonic water flow

Image diagram

By generating a sonic water volume (flow of saliva in the mouth) with high-speed vibration of about 31,000 times per minute [7] and a wide swing width, plaque is gently and effectively scraped out. Sonic water flow is also suitable for orthodontic appliances and dental prostheses, and polishes gently. [7] Philips research

USB rechargeable, can be used for about 2 weeks when fully charged

It is USB rechargeable and supports DC5V (USB Type A) power supply (power adapter is not included). It can be used for about 2 weeks on a full charge (when used twice a day for 2 minutes).

Overpressure prevention sensor that conveys over-pressing

Image diagram

It senses the pressure on the teeth and gums and vibrates to convey over-pressing, making it suitable for those who are new to electric toothbrushes.

Toothbrushing habit support function (cad pacer function / smart timer function)

The cadpacer function, which notifies you of the time division with a beep every 30 seconds, supports brushing the oral cavity evenly at regular intervals. In addition, the smart timer function that automatically stops in 2 minutes allows you to polish for 2 minutes and prevent over-polishing. "Sonicare 3100 Series" Product Overview

Sonicare 3100 Product Overview

About Sonicare Sonicare was announced in 1992 by Optiva in the United States as an electric toothbrush that applies the sound wave technology used in dental clinics. Later, Royal Philips of the Netherlands acquired Optiva in 2000 and began expanding Sonicare worldwide as part of Philips' consumer electronics and personal care products division. Since then, Soniquea has grown into a global brand in the field of consumer and dental professionals in electric toothbrushes since it was born in a small venture capital company with a strong entrepreneurial spirit, and is now the most used by Japanese dental professionals. It is a rechargeable electric toothbrush brand [1]. In addition, the effectiveness of Sonicare is supported by more than 175 clinical trials and studies at more than 50 universities and research institutes around the world. In Japan, it has been on sale since 1996 and continues to the present day. [1] POHC 2021 Dental Professional Tracking Research research About Philips Japan Philips Japan (formerly Philips Electronics Japan) wants to contribute to the health and medical problems of Japan, which is facing a super-aging society, from April 1, 2019.・ A health tech company that is working to transform the healthcare field by integrating with Respironics, Inc. In the future, Philips' advanced medical equipment used in hospitals, oral health care (electric toothbrush) called personal health, AED, home respirator, etc. will be connected on the cloud, so that people's healthy lives, prevention, diagnosis, etc. We will provide innovative medical solutions in the "series of healthcare processes" of treatment and home care. We aim to contribute to the healthy lives of all people, not just medical professionals and patients. (Https://www.philips.co.jp) About Royal Philips Royal Philips (NYSE: PHG, AEX: PHI) is a leading company in the health tech field that contributes to improving people's health with technology. Through a series of healthcare processes of healthy living, prevention, diagnosis, treatment and home care, we will improve people's health and achieve good results based on advanced technology and insights of healthcare professionals and consumers. We provide a comprehensive solution to bring you. Our main business areas are not only diagnostic imaging, image-guided therapy, biometric information monitoring, and health informatics, but also personal health and home medical care. With 2020 sales of € 17.3 billion, the Philips Healthtech business is based in the Netherlands with 77,000 employees worldwide and operates in more than 100 countries around the world. Click here for news about Philips. (Http://www.philips.com/newscenter/)