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"Hair styling base material" that helps women to get rid of their 6 problems with hair and skin and to realize the "hairstyle that women want to be"! Salon styling brand "Any" is now on sale!

[Development background] ● Pursuing "interesting", "easy to understand and select", and "easy to introduce to customers" of beauticians! In the salon market where "hair styling products" are frequently used, the introduction of new products that are in line with trends in recent years has led to the revitalization of the market, but "hair styling products" and "treatment agents that do not wash away" There is a tendency that it is becoming difficult to differentiate the products themselves in the field. Therefore, I have more opportunities to hear the voice of a hairdresser who is a professional hair adviser saying "I want an interesting styling product with a new cut" , which led to the development. Cosmetologists who are active in the salon are coming to the salon by pursuing more exciting "interesting" and "ease of use", and "ease of selection" based on the concept and size. We aim to make "hair styling", which is one of the important communication between customers and hairdressers, more comfortable. ● Pursuing "closer to the hairstyle you want to be" for general women! There are many women who are dissatisfied with hair styling, asking, "Why can't you get the hairstyle you want?" Therefore, we consider that factor as "unless the condition of the hair is in order, we cannot approach the ideal hairstyle" , and we have focused on this point of view in our development. While women's hair problems are diversifying, hair problems such as "frizz", "damage", "dryness", "spreading", and "no volume" account for about 90% (see Fig. 1). We believe that you can't get close to your ideal hairstyle if you don't have the base in place, just as you would when finishing your ideal makeup. Therefore, by providing a lineup that can fix hair problems that account for about 90%, we support as many women as possible to "realize the hairstyle they want to be." Based on this background, we want hairdressers who give advice to enjoy the fun and fun of products, and easy to guide customers, and female customers to fix their hair problems and enjoy styling. From the thought, we propose it as a "base material for hair styling" to adjust the condition of hair and enjoy hairstyles with the concept of "seasoning" *. In addition to the five major problems of hair, "damage" is [sa], "dry" is [], "curly hair" is [su], "frizz keep" is [se], and "spread" is [so]. , "Dull skin" is [! Also pay attention to the virgin sticker that designs a copy that expresses the usage scene of each item in the AIUEO writing format set in】. (* Seasoning sa (sugar) • Shi (salt) • Su (vinegar) • Se (soy sauce) • So (miso) represents the basics of cooking.) [Brand concept] Special like making delicious dishes A styling series that gives you the style you want by choosing seasonings * 1 and adjusting the characteristics of the ingredients (= hair). * 1 Seasoning sa (sugar) • sushi (salt) • sushi (vinegar) • sashi (soy sauce) • so (miso) represents the basics of cooking.

Any means "any ◯◯◯ can be freely selected".

髪・肌の6つ悩みを整え、女性の〝なりたいヘアスタイル〟を叶える「ヘアスタイリングの下地剤」!サロンスタイリングブランド「Any(エニー)」が新発売!

[Any concept movie]

▼ YouTube https://youtu.be/iiYdQge347M [Product Features] A prescription that focuses on cuticle damage, which is the beginning of hair damage, and pursues "cuticle care".

1. Cuticle keratin * 2 cares for the cuticle that protects the inside of the hair → It is a rare and expensive ingredient made from the cuticle part that can be collected only slightly from wool, and it penetrates to the inside of the hair to repair it and give it firmness and elasticity. Achieves glossy hair. * The figure is an image. 2. Black pepper ingredient "Cosmopelin * 3" supports the penetration of the active ingredient → Tetrahydropepirin extracted from the fruit of black pepper is a Thomas Edison Award-winning ingredient that enhances penetration. It supports the flow of active ingredients and keeps hair and skin healthy. * The figure is an image. 3. Nano-sized CMC * 4 repairs the inside of the hair in earnest → The nano-sized CMC component penetrates into the hair and repairs the damage. (Other than Any White Puree) 4.6 kinds of organic ingredients make hair and skin healthy → Baobab oil * 5, Jojoba oil * 6, Jojoba oil * 7, Argan oil * 8, Rosemary extract * 9, Hybrid saflower Contains oil * 10 to keep your hair and skin healthy. 5. Lipidure * 11 keeps your hair moisturized → Demonstrates high moisturizing properties even under dry conditions to protect hair moisturizing. * 2 Hydrolyzed wool cuticle keratin * 3 Tetrahydropiperin * 4 Polyquaotanium-18, Polyquaotanium-33, Cholesterol * 5 Baobab seed oil * 6 Sclelocaria birea seed oil * 7 Jojoba seed oil * 8 Argania spinosa kernel oil * 9 Rosemary leaf extract * 10 Hybrid safflower oil * 11 Polyquaternium-61 ["Any White Pure" product features] 1. Tone up * 12 Effect Covers dullness of the skin and makes it look bright and transparent * 12. .. 2. SPF 2 7 ・ PA ++++ UV Care effect Spots * 13 ・ Protects the skin from UV rays that cause wrinkles, dryness and dullness. 3. Carefully selected cosmetological ingredients Proteoglycan * 14 that keeps the skin plump and firm, collagen * 15, vitamin C derivatives * 16 and Lipidure * 11 that give moisture make the skin clear and firm. * 12 Due to make-up effect * 13 Stain due to sunburn * 14 Water-soluble proteoglycan * 15 Hydrolyzed collagen * 16 Ascorbyl tetrahexyldecanoate [Product lineup (7 items in total)] Any plate 20 ml + 9 ml + 10 g 1,480 yen (tax) (Excluded) ◯ You can use it for about 10 days and feel the feeling of use! First in the industry! A trial set that is especially recommended for those with curly hair that contains any fondant milk (20 mL), any straight sorbet (9 mL), and any cream pate (10 g) in a bubble tea drink container. Any fondant milk 70mL 1,800 yen (excluding tax) [Bergamot freesia scent] [Sa] Before good night, moisturized with smooth milk. A milk-type treatment that cares for those who are worried about sleeping habits before going to bed. The repairing ingredients slowly penetrate into the damaged area, leading to moisturized and glossy hair. Special Ingredients: Oil Keratin * 1 (Hair Repair / Cohesion) Any Oil Glasse 80mL 1,980 yen (excluding tax) [Citrus Verbena Fragrance] [] Firmly moisturizes and awakens hair and skin. A multi-oil mist made with about 99% of naturally derived ingredients that gives gloss and moisture to hair and skin that are worried about dryness and dryness. With a smooth feel, it leaves your hair and skin moisturized and smooth. Special Ingredients: Vitamin C Derivatives * 2 (Glossy / Moisturizing) Any Straight Sorbet 70mL 1,800 yen (excluding tax) [Lily of the valley musk scent] [Su] Straight and straight frizz An oil treatment that leads to moist, smooth and cohesive hair. Increases the water retention inside the hair and makes it easy to handle. Special Ingredients: Vitamin B6 * 3 (Increases water retention) Any Volume Souffle 100mL 1,800 yen (excluding tax) [Fresh patchouli scent] [Se] Curly hair, good feeling until night. A styling foam that can firmly keep ironed hair and perm curls. In addition, give firmness and elasticity to the part you want to make soft, and make the hair voluminous. Special ingredient: Elcalactone * 4 (Protects hair from heat damage) Any cream putty 30g 1,800 yen (excluding tax) [Woody geranium scent] [So] For soft and cohesive hair. A cream-type styling cream that naturally suppresses the floating of ahoge without stickiness. With a soft texture, it gives a natural cohesiveness and a sense of bunch. Special ingredients: Proteoglycan * 5 (moisturizing / moisturizing) Any White Pure SPF27 / PA +++ 30g 1,980 yen (excluding tax) [Jasmine bouquet scent] Transparency to make-up on bare skin * 8 [! ] A tone-up cream that gives a transparent feeling * 6 to the dullness of the skin. It can also be used as a base for makeup and moisturizing the skin, leading to moisturized and transparent skin * 6. Special ingredients: Collagen * 7 (moisturizing) * Released in late June 2019 * 1 Isostearoyl hydrolyzed keratin * 2 Ascorbyl tetrahexyldecanoate * 3 Pyridoxin HCI * 4 γ-docosalactone * 5 Water-soluble proteoglycan * 6 Due to make-up effect * 7 Hydrolyzed collagen * 8 [Any style image] due to make-up effect

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