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BT Japan Haruna Yoshida speaks, why Digital strongly boosts women's success | Business+IT

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    BT Japan President Haruno Yoshida talks about why digital is a powerful boost for women's empowerment

    In 2015, there is a person who became the first female executive of Keidanren. Haruno Yoshida, President and CEO of BT Japan, who serves as Vice Chairman of the Keidanren Council and a member of the Cabinet Office Regulatory Reform Promotion Council. What is Mr. Yoshida's background? "Why did you become the first female director?" What is the problem of the Japanese economy that he thinks? We will delve into each step of Mr. Yoshida's career.

    IT Journalist Kyoko Suzuki

    IT Journalist Kyoko Suzuki

    IT journalist. After graduating from the Faculty of International Studies at Meiji Gakuin University, worked as a journalist for weekly magazines before joining an IT publishing company in 2001. Involved in reporting and writing about enterprise IT in the editorial departments of "Windows Server World" and "Computerworld". Independent in June 2013 and started as an IT journalist. Specializes in security and big data.

    1. While promoting women's participation in the workplace, the gender gap is widening in Japan
    2. BT Japan's president's "four-legged straw sandals"
    3. The Triple Suffering of People, Women, and Single Mothers
    4. Reflections on "Japan died when the nursery school fell"
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    Mr. Yoshida showed an episode of a male minister who participated in an international conference. “At the international conference that minister participated in, it seems that the conference members often did not return to the conference room after lunch. Many of the conference members were women, and the “real discussion” was held in the women’s powder room after lunch.However, the Japanese conference members are all men, so they cannot participate in the “discussion.” ``Promotion of women's active participation is essential'' (laughs)'' Looking at the ``percentage of female cabinet ministers in the world'' published by the World Bank in 2012, the percentage of female cabinet ministers in Japan was 11.8%, compared to 186 in the world. It ranks as low as 112th in the country. By the way, Norway (52.6%) ranks first, followed by Sweden (52.2%) in second place and Iceland (50.0%) in third place. Furthermore, Japan ranks 114th out of 144 countries in the world in the "Gender Gap Index (2017)", which indicates the degree of gender disparity. The Abe Cabinet is promoting the creation of a society in which all women can shine, but this ranking has slipped further from the previous year's lowest ranking of 111. Regarding the current situation, Mr. Yoshida points out, "The decline in the gender gap index is shameful. The government and business community need to work together to promote women's participation." This time, Mr. Yoshida proceeded with the theme of "The Digital Possible". This is also the slogan that BT has launched globally. “I was able to build my current career path because of the changes in the working environment brought about by digitalization,” says Yoshida. “Currently, I am in a state where I am wearing four different straw sandals: ``President of BT Japan'', ``Keidanren executive'', ``Regulatory Reform Promotion Council member'', and ``mother of my only daughter''. The reason why we are able to demonstrate our strengths and produce profits and results is because we have a mobile environment that allows us to access information and resources from anywhere.This type of digital innovation will strongly support the empowerment of women." (Mr. Yoshida) The productivity of Japanese companies is low, despite the fact that there is an environment in which the latest technology can be used through innovation. Globally, there is a growing trend toward remote work, remote video conferencing, and cloud-based collaboration solutions. While there are global companies that work efficiently and improve productivity, there are only a limited number of companies in Japan that are actively introducing these new technologies. Mr. Yoshida says, "In Japan, some companies use 'carrier pigeons' instead of 'e-mail.' Just as cooking utensils freed women from household chores, companies cannot grow without promoting digitalization and streamlining operations.In the future, an environment that can provide diverse work styles to all workers will be required. From a business point of view, innovation through digitization is essential,” he emphasized. [next page] Reflections on ``Let's die in Japan when the nursery school fell''

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