Since the launch of "Mova F (TZ-804)" as a small mobile phone different from the previous car phones and shoulder phones, FCNT has celebrated its 30th anniversary this year since the Fujitsu era this year.rice field.Currently, FCNT, which is independent from the Fujitsu Group, has a smartphone and "easy smartphone" of the "ARROWS" brand, but there are many people who recall DOCOMO's "F mobile phone".
Fujitsu is a manufacturer that manufactured the first “F501I Hyper” compatible machine compatible with DOCOMO in February 1999.In the era when Garakae was the mainstream, it was popular with advanced functions, such as the first model with a fingerprint sensor in Japan, the world's thinnest waterproof mobile phone, and the world's first display and keyboards.This time, four people who had been involved in the development of mobile phones from that time gathered to hear the story behind the development.
Hiroshi Fujita, Director of Management Audit Office and Information System Development Department, who has been involved in mobile phones for 30 years
Kinya Inoue of the Product Business Division, which created numerous hit models such as "F902is" and "F904i"
Eiichi Tanaka, General Manager of Sales Headquarters, who had been in charge of product planning for a long time before i -mode
Mr. Yoshiya Matsumoto, Deputy General Manager of Digital Marketing Development Development Division, who was in charge of advanced mobile phones, such as the F-04B where the display and keyboards separated.
Mr. Fujita, who was also involved in the development of the F501i, said he was in a department involved in the development of the first mobile phone's first aircraft after joining the company in 1984.
"Mova F (TZ-804)" released in 1991.Realized an ultra -small body that can be easily carried around, which is different from conventional car phones.
Before the release of Fujita TZ-804, car phones are the mainstream, and they are involved in how small it can be carried around.When I joined the company, my neighbors asked me, "What kind of work are you doing?"
Mr. Tanaka: I was planning a product before the i -mode started, but at the time, the four manufacturers (NEC, Fujitsu, Matsushita Telecommunications Industry, Mitsubishi Electric), which were called the "Electric Family", were strong.The use of mobile phones is mainly for voice calls, and the voice quality is not good compared to now.However, it is an era when new models with improved quality can be sold.There were quite a few models that could sell more than 1 million units.
I remember that in the era when Fujita was competing for smaller weight reduction, he repeated prototypes while measuring each and every part.
On February 22, 1999, the world's first service, i -mode, which can be connected from a mobile phone to the Internet for the first time in the world.Many people remember the commercials that Ryoko Hirosue appeared.What she had in her commercial was the F501i Hyper that was released on the same day as the first i -mode compatible machine.In fact, DOCOMO had requested four manufacturers to develop and manufacture the i -mode compatible model, but only Fujitsu was in time for the service start date.
DOCOMO ordered 4 manufacturers, and only Fujitsu was in time for the i -mode start date.The stylish design that does not feel old even now is also attractive
Mr. Fujita had to incorporate two new technologies for F501i.One is a browser compatible with Compact HTML, and the other is packet communication.Both are newly specified, so I think other companies have had a hard time implementing them.The I -mode was developed at a Sapporo office, but other companies gave up one after another, and after all, it was only our company that was in time for February 22.
Mr. Tanaka: I asked the developer later, but in Sapporo, I worked all the time in Sapporo, and the izakaya in the same building was open until 5:00 in the morning, so I had to eat again.It seems to be "Fujinjo".If it is now, it's a bit of a problem (laughs).When I started a new service called i -mode, I asked DOCOMO to ask various companies to create content and prepare a server.Not only DOCOMO, but we also felt the pressure that we had to make it in time.
Mr. Fujita's design is based on product planning, but it is necessary to make the panel transparent, and the panel is curved to improve the productivity.I had a lot of trouble, including scratches and strength issues.
However, "F501i Hyper" did not explode, but it was a reasonable sales.
Almost at the same time as Fujita "F501i Hyper", we also developed a model called "F207 Hyper" and "F601EV".The hardware circuit was common to all models, and the display, panels and appearance were different.The general "F207 Hyper" sold overwhelmingly than the advanced design "F501i Hyper".The "F601EV" for executive has also gained popularity by adding the ringtone of Sanwa sound.
The "F502i" released in December 1999 as the second i -mode compatible, displays the display.This is the first model with a color LCD for domestic mobile phones.
Mr. Tanaka's model, Sharp's model released by J-Phone, was competing for which one could be first.As a result, we were able to release only one week earlier.
In 2003, the F505i was launched with the first fingerprint sensor in Japan.Later, the fingerprint sensor gained popularity as a synonym for the F mobile phone.Nowadays, fingerprints and faces are indispensable for smartphones, but since Garakae was the leading role, that was common sense in F -mobile phones.
"F505i", which is foldable, equipped with a large color LCD, and a fingerprint sensor for the first time.
For the first time in "F504i" (released in 2002) before Mr. Tanaka "F505i", "privacy mode" was installed.It was popular with some people with a function that could hide contacts and emails, but I remember that combining a fingerprint sensor was more secure.Of course, it was just the timing that there was a device that could be installed.
"Privacy mode" was installed in the "Arrows We" released this month after changing the specifications for smartphones.Although it is a very useful function, it was not a big announcement at the time, and it was a "known person who knows".
Mr. Tanaka: It was difficult to spread it because it was a function that could not advertise large in sales.I was increasing the number of fans by spreading with reviews and having bloggers take it up.
DOCOMO launched the third generation (3G) "FOMA" in October 2001.Inoue and Matsumoto are involved in the launch of FOMA.The first FOMA device that Matsumoto, who was participating in the development as a structural designer, was a model called "F2051" released in 2003.
Matsumoto: At the time, it was developed in parallel with the PDC (2G) products, but FOMA was required to have a pioneer.Therefore, a camera that rotated and rotated was mounted on the upper part of the folding style (the display side).
In 2004, a model called "F900IT" equipped with a rotating touch panel was released.
Matsumoto's code name is "Monterley".It is a model equipped with a pen operation and a Bluetooth, which can be operated by the display side and folded.Since Bluetooth was not common yet, we also prepared an optional Bluetooth headset.
Mr. Fujita: Now, I have the opportunity to use Bluetooth for granted, but it wasn't at that time.We needed to propose the application.
In 2006, the "F903I", which adopts the "Yokomotion" that can be used horizontally by tilting the display to 90 degrees left and right, is released.The following year, the F904I, which can be seen in Yokomotion, released a huge hit.
"F904i" where you can see 1Seg with the display sideways
Inoue Inoue's first mobile phone was installed on a one -segment, and a yokomotion gimmick was incorporated.At that time, I had a lot of trial and error because I had a hard time to achieve one -segment performance.The sensitivity of the one -segment antenna changes with the sideways and vertical.After that, in 2010, it became a yokomotion with slides, and I released the "F-06B" that was also supported by waterproofing, but it was very difficult because the antenna characteristics changed vertically and horizontally.
Fujitsu's first waterproof "F703I" was released in 2007.Waterproof mobile phones had already been released by other companies, but the F703I is 17.It attracted attention because it realized waterproofing in the light of 9mm.
17 as a waterproof mobile phone."F703i" that realizes the thinnest in the world of 9mm
At that time, Mr. Fujita had a waterproof model, and it was waterproof = sturdy.We want to make our plan with the concept of "you can use a mobile phone while a young woman can take a bath."Can this thin precision equipment be waterproof?I was developing while nervous, saying that it would be a big problem if the water had entered.
Mr. Matsumoto: I was also involved in the development of "F703i", but at that time did I still need waterproofing on my mobile phone in the first place?That was the trend.
Mr. Fujita For the time being, I was relieved to be able to put it out at the level recognized by the world (laughs).
Among the terminals released by Fujitsu during the feature phone era, the most unusual and advanced, the F-04B released in 2010.It is an epoch -making model with a gimmick that can be used as a slide -type mobile phone, and a QWERTY keyboard appears when the display is removed.
Separate style "F-04B" can be used as a slide mobile phone when combining
When the display part is removed, the QwERTY keyboard appears.The taste that can be connected by Bluetooth and entered emails on a PC -like
Matsumoto's code name is "Neptune".It is a model that can be said to be my biggest challenge.Exhibiting a concept model at the IT exhibition "CEATEC" held in the fall of 2008, and was immediately commercialized due to a tremendous response.However, in the development of a commercial model, the structure of attachment and detachment is difficult.The concept model used a magnet, but in the magnet, there was an unstable and magnetic problem, so I repeated it many times to achieve a mechanism that can be easily attached and detached.Although it was characterized by its various styles, we have also developed a projector unit that is removed from the display part and installed it, and was released as an optional product.
The world's first separate style "F-04B" attracted attention mainly to the geeks, and became a hot topic on the "Dancing Daikyo Line THE MOVIE3", which was used as a business terminal for the Gulf Station.It was a mobile phone with a smart function than the recent smartphone, but because it was too advanced, the sales were "not so much" (Mr. Tanaka).
Although it was a time when each company was competing for functions and designs, no other manufacturer developed a new mobile phone as Fujitsu.
Tanaka -san, it was really the age of Ikeike (laughs).
Matsumoto: At that time, newness was always required.Not only developers, but also the management layer also had such a mind.
In 2008, a Windows mobile phone called "F1100" equipped with Windows Mobile was also released.It is said that Fujitsu's PC team was developed mainly.
FCNT is currently developing a smartphone under the "ARROWS" brand, but Fujitsu's first smartphone is not ARROWS.It is a model called "REGZA PHONE T-01C" released in December 2010.
The first Android smartphone is Toshiba brand "REGZA PHONE T-01C"
Mr. Tanaka has a history of fusion of Toshiba's mobile units in Fujitsu's mobile unit, but the "REGZA PHONE T-01C" was the Toshiba brand in the era when the company name was "Fujitsu Toshiba Mobile Communications".It is an Android smartphone released.Fujitsu had already started developing smartphones because I thought it was inevitable to flow from FOTCA Fon to smartphone.However, it is true that Toshiba has previously been PDA -like, and the speed of development has risen.
The "REGZA PHONE T-01C" has attracted attention because it has the first waterproofing of the Android smartphone in Japan and has the essential functions of Japanese mobile phones, such as 1Seg, infrared communication, and Osaifu-Keitai.
The first Android smartphone as a Fujitsu brand is the F-12C released in July 2011.It was also a hot topic to collaborate with the British travel case brand "GLOBE TROTEER".In the same year, au (KDDI) has released the Toshiba brand "IS12T" equipped with "Windows Phone", which is expected to spread as a new OS.
Fujitsu brand's first Android smartphone is "F-12C"
The ARROWS brand released the waterproof tablet "ARROWS TAB LTE F-01D" in October 2011, and the smartphone "Arrows X LTE F-05D" with waterproof performance in December for LTE in December.This year (2021), the Arrows brand celebrated its 10th anniversary.Everyone who talked about this time was also involved in the development of smartphones, and I heard about the memories of the "ARROWS NX F-04G" (released in 2015) equipped with the world's first iris certificate, but about Arrows.I hope you look forward to it next time.
Finally, I told you another one that was particularly impressive in the 30 -year history.
Mr. Fujita: I am the "F203" (released in 1997), which achieved the world's smallest lightest.At that time, it was involved in a project to minimize LSI, and it was the "F203" that actually installed it.Certainly, it exceeded 1 million units and sold the most of the four manufacturers released at the same time.
Mr. Inoue has a lot and it is difficult to choose one model, but "F902is" (released in 2006) is particularly impressive.At that time, we decided to cooperate with Mr. Mitsubishi to reduce development costs, etc., and the circuit was exactly the same and had different designs and structures.The development cost was a stance of Fujitsu, but the sales of "F902i" lost to "D902i".So, when I put out "F902is", which made it thinner and made the music player on the back panel, it was a huge hit.Mr. Mitsubishi is also a collaborative friend, and at the market, he was very excited about the relationship of competing while cutting off the jerks.
Mr. Tanaka: I remember the day when "F505i" was released.About 50,000 units were sold on the first day of the release alone, but when I went to a izakaya and drinking, the mobile phone that the person in the neighboring seat boasted, "I bought it today," was our "F505i".world.Looking at the person who actually used it, I was happy.
Matsumoto's most memorable is the separate style "F-04B", but the smartphone "F-07E" that collaborated with Disney also remained impressive.Cinderella Castle is designed on the back, which shines.I remember that the implementation of the illuminations was quite difficult, and I repeatedly improved it until the last minute.The more difficult models, the more memorable.
Just as people have a history, mobile phones have a history.This time, in the 30 -year history of mobile business, we introduced terminals that are epoch -making and breakthrough, but of course many other terminals have been released.It goes without saying that all of them are easy to connect to the 20th anniversary of Hong and the 10th anniversary of Arrows.
Next time, we will also deliver the 20th anniversary of the easy Hong and the 10th anniversary of the ARROWS, so please look forward to it.
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