Is Louis Vuitton worth the smart watch of 430,000 yen?

A new smartwatch model will be released on January 14 from Louis Vuitton.The price starts at about 430,000 yen.In general, what is the difference in many models in the 20,000 to 30,000 yen range?

Louis Vuitton's smartwatch "Tambou Horizon" appeared in the first model in 2017.After working as a second -generation model in 2019, the third generation, Tambour Horizon Light Up, appeared this time.

The design of the case is based on the Louis Vuitton mechanical watch "Tambul", and the third -generation model has a "monogram" in the edge."Light -up" illuminating with 24 LED lights is impressive.

And the biggest feature of the new model is the “custom designed new OS”.According to Louis Vuitton Japan, it has been switched from the second generation "Wear OS" to a new OS.

Regarding customization, Louis Vuitton has created its own functions instead of the installation of the app from the Google Play store.Specifically, it is equipped with functions such as "My Day", which displays scheduled and weather information on the day, "My Travel", which is convenient for travel, which is convenient for traveling.

In particular, the travel function seems to be focusing as the previous model, such as airplane boarding passes, hotel reservations, and 30 cities' city guides.Louis Vuitton is a brand that originally started with a travel trunk, and it seems that watches are also convenient for travel.

In addition to iOS and Android, it supports HARMONY OS in HARMONY in addition to iOS and Android.Except for Apple's ecosystem, for the first time, Apple has obtained an MFI (MADE for iPhone) certification that guarantees connecting to the iPhone.

Although the Apple Watch is a standard in combination with the iPhone, the introduction of the 18K gold model in the earliest period has been cut off, and the price range exceeding 200,000 yen has continued to be absent from Apple.It is an attractive proposal for those who want to have a smart watch that is different from others while using the iPhone.

The non -contact payment from the watch is to respond to "Alipay", indicating that it is conscious of the Chinese market.According to Louis Vuitton Japan, this point is not supported in Japan's popular settlement services, so we hope to respond in the future.

In addition, Louis Vuitton has a connected product, "Horizon Light Up Speaker" and a smartphone app "LOUIS VUITTON CONNECT", which support MFI authentication, and has joined the third generation smartwatch here.Also pay attention to the development of connected products in the future.

The price starts at about 430,000 yen.What is the target?

The price is 434,500 yen or 522,500 yen including tax depending on the case finish (depending on the strap).Although it is very expensive as a smartwatch, it is the same as Louis Vuitton's mechanical watch.

In the price range close to this, the Tag Heuer "Connected" has a unique model in the 200,000 yen range, and the Uburo "Big Van E" has a unique model, but all are equipped with Wear OS.Louis Vuitton's third -generation model is a unique OS.

Regarding the target, "I hope that those who are always patronized, but also those who can find value for not ordinary connected products will be interested" (Louis Vuitton Japan Public Relations).It seems that we are also expecting user segments.

In general, brands with high price range tend to be high in hurdles, but we are working on various ideas to get the younger generation to be interested.It seems that connected products are inheriting the traditional value of the brand and serving the younger generation who is interested in technology.