[Exclusive publication] Three points found in the sustainability survey of 110 companies
Series: "True" Sustainability Strategy
Sustainability regulatory frameworks and corporate activities are underway around the world. In Japan, we have started to talk about SDGs from university professor's dissertations to idol groups, as well as corporate reports. This time, we will share the contents of the sustainability survey report conducted on 110 European companies and information on the front lines of the field. I think there are many people in Europe who have the image of being ahead of the game, but in reality, it seems that there are many companies in the future.
Written by: OXYGY CEO / Asia Pacific CEO Nobuyuki Ota
Written by: OXYGY CEO / Asia Pacific CEO Nobuyuki Ota
Born in Tokyo in 1966. He joined Sony after graduating from International Christian University. He was a manager in the marketing department when he was stationed in Italy. After that, he experienced business development and business integration work at GE. After working at multiple consulting firms, he became the Asian representative of Valeocon Management Consulting, a foreign-affiliated consulting firm. As a member of the company's management team, he founded OXYGY through M & A and is the representative of Asia Pacific. Incumbent from 2019. His areas of expertise are life sciences and manufacturing (especially materials, parts and food). The content of the implementation is transformation by company and business unit. OXYGY corporate page
- "Breaking down the current situation" and "innovation" emphasized in the 110 company survey
- Three main points of the European "Sustainability Awareness Survey for the Retail & Consumer Industry"
- Understanding business progress and sustainability outcomes in an integrated manner
- Sustainability is the voice of employees
- summary
One of the previous contents was that it was confused with the "triple bottom line" recalled by the proponent himself, writing the report neatly, etc., and it did not lead to the creation of the disruptive innovation that was initially expected. It was a club. Even under such circumstances, various regulatory frameworks and corporate activities are progressing around the world. In this manuscript, I would like to introduce the "actual situation in Europe". OXYGY, the author's representative of the Asian region, conducted a sustainability awareness survey for the retail and consumer industries with its parent international law firm, Bird & Bird. We interviewed 110 companies operating in the fields of luxury fashion and retail brands, food and beverages, and hotels, customer service services and leisure in the international market, focusing on qualitative comments. The main respondents are senior management, general management, sales & marketing, finance, purchasing, human resources department, and legal affairs. The survey was conducted not only for sustainability personnel but also for those who are in a responsible position in various practices. For sustainability, we thought that "breaking through the status quo" and "innovation" were important, and wanted to know how companies are now tackling important issues. After some research, I found that even though it is a major European company, it has not yet set up a department dedicated to sustainability. This is a survey of European companies, and the "our recommendations" in the text are also aimed at the target European companies. However, when I actually read the research report, I thought that this proposal was sufficiently relevant not only to European companies but also to Japanese companies, so I decided to give an overview in this manuscript. In Europe, which was facing an unprecedented crisis of corona, when conducting this survey, it was worrisome that companies would give top priority to dealing with corona in the near future, and sustainability would be postponed. It was that. However, more than one-third of respondents said that sustainability has become more important over the past year. There are three big points. Point 1: Companies that see sustainability as a driving force for innovation believe that they have a competitive advantage in terms of business compared to their competitors. Point 2: For companies that are serious about sustainability, we believe that internal and external collaboration is the key to a successful sustainability strategy. Point 3: Employees want to be more involved in their sustainability efforts. We also hope that the company will provide us with an opportunity to participate. The survey with these three suggestions reaffirmed the importance of sustainability. Sixty-five percent of respondents say sustainability is "very important" in their business strategy. The following three items were cited as the trends of society in general that have the greatest impact. Let's take a look at the above points against the background of these three trends. [Next page] Grasp the progress of the business and the results of sustainability in an integrated mannerTo List
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