Chef and 5 rivers publicize "phantom mackerel" in Hachinohe city all at once !! Cooperate with live distribution event "Hachinohe Mae Oki mackerel cooking class LIVE"

▼ Click here to watch the archived video (simple editing version)

URL: https://www.youtube.com/watch?v=kB7acsN0EjA&t=0s

"Hachinohe-mae offshore mackerel" means (1) mackerel caught in the sea near Japan north of Sanriku and (3) landed at Hachinohe port during the period approved by the Hachinohe-mae offshore mackerel brand promotion council. It means that. In the food and beverage industry, it is often called "the most fat mackerel in Japan", and the council certifies the brand every year according to strict standards. As of December 22, last year, the amount of mackerel certified as "Hachinohe Mae Oki Saba" is a rare brand mackerel that is only 1% of the total amount of mackerel landed in Hachinohe City. At this event, five rivers (live broadcasters) will learn how to handle and cook mackerel off the coast of Hachinohe, and enjoy the marriage and taste with Rikuoku Hachisen, the number one in the world sake brewery ranking (2021). The situation was delivered on the official YouTube channel of "Umi to Machi to" and each person's SNS account. Mr. Mitsuji Kimura, an Italian French cook, gave cooking instruction on the day. C & R cooperated in planning and operation, and assignment of rivers and chefs. The state of this event is archived on the official YouTube channel of "Umi to Machi to", the homepage of the Hachinohe Mae Oki Saba Brand Promotion Council, etc., so please have a look. ■ Contents Live distribution from the rare "Hachinohe Okimae mackerel" with a certification rate of 1% to cooking and actual meals from the "Umi to Machi to" official YouTube channel and the SNS accounts of each of the five rivers. ■ Hachinohe Mae Oki Saba is a mackerel that meets the following three conditions. (1) Mackerel landed during the period approved by the Hachinohe Mae Oki Saba Brand Promotion Council (2) Mackerel caught in the sea near Japan north of Sanriku (3) Mackerel landed at Hachinohe Port ■ Date 2022 2 Tuesday, May 15th, 11: 00-13: 00 ■ Delivery venue Tsukiji Uogashi Studio, etc. ■ Cooking, salt-grilled, aqua pazza, and carefully selected mackerel canned mackerel (white label) ■ Cooking instruction Mitsuko Kimura Graduated from cooking school Later assigned to the restaurant of Hotel Metropolitan Edmont. After that, he learned cooking techniques at the French restaurants "Ginza Totoki" and "Ozami Devan" in Tokyo. When he was 27, he opened a restaurant in Machida independently. He thinks about the future of food and proposes various foods. ■ Participating river (live distributor) Nishijimamai (Blue Action crew) Former idol. She is currently active as a talent with a focus on music activities. Delivered on Instagram on the day.

https://www.instagram.com/tv/CZ_QsAXDcJw Shioshima bullet (Blue Action crew) A newcomer comedian. Belongs to Shochiku Geino. Delivered on Instagram on the day. https://www.instagram.com/tv/CZ-6Tj2J-cR Momo Takada (Blue Action crew) Former idol group "Kamiyado" member. Delivered on LINE on the day. The archive is distributed on the Youtube channel between the sea and the city. https://youtu.be/hhoTGYYuvsM Yuki Okumura Actor, Labor and Social Security Attorney. His favorite foods are sake and sea food. Eight Immortals girls. The video taken on the day will be used on SNS etc. at a later date. https://linktr.ee/iam_yukiokumura_sns A fishing girl / river from Akita. Eight Immortals girls. The video taken on the day will be used on SNS etc. at a later date. https://linktr.ee/dondonfarm ■ SNS, YouTube live, instalive, Pococha, 17LIVE ■ Sponsored by Sea and Town and Hatomae Oki Saba Brand Promotion Council ■ Cooperation Creek and River Co., Ltd. Company ■ Sponsor Hachinohe Sake Brewery Co., Ltd. ■ "Umi to Machi to" Official YouTube Channel https://www.youtube.com/channel/UCmiEShlmrc1KDhyu45h_y2A ▼ Event Details Page https://umi-machi.com/tabitebako20220215/ ▼ Archive Video Click here to watch

URL: https://youtu.be/lErXy9Ukl6w

[Inquiries about C & R's live commerce business] Creek & River Co., Ltd. Open Innovation Division E-Mail: innovation@hq.cri.co.jp =============== ============ C & R's Open Innovation Division cooperated with the "Hachinohe Mae Oki Saba Cooking Class LIVE" this time, and in January in Hachinohe City, Aomori Prefecture, canned sake and mackerel. Conducted a field test of live commerce. In addition, in the "Business Idea Commercialization Program" of the Fukushima Innovation Creation Platform Business "Fukushima Tech Create", we supported 20 startups as a companion business. In addition, the Fukushima Design Project, a small and medium-sized enterprise support project commissioned by Fukushima Prefecture, supports small and medium-sized enterprises in the prefecture with manufacturing that incorporates design thinking. C & R will continue to utilize its wide network and professional ideas to promote regional revitalization through the creation of innovation and the establishment of new businesses, and to realize the vision of "creating affluence of people and society." I will aim for it. ■ Sea, Town and Co., Ltd. Company Profile Headquarters: 7-10-6 Akasaka, Minato-ku, Tokyo Stoke Building Akasaka 503 Established: October 2018 Representative: Toshiaki Kato Business Description: Sea revitalization, town revitalization Various facilities such as planning, manufacturing, sales and wholesale of goods related to, planning, manufacturing and sales of alcoholic beverages and refreshing drinking water, wholesale, accommodation, eating and drinking, sports, culture, entertainment, beauty, medical care, welfare and training education. Equipment management, mail-order sales, etc. URL: https://umi-machi.com/ ■ About the Hachidomae Oki Saba Brand Promotion Council The brand power of Hachidomae Oki Saba is integrated with each industry such as fisheries, tourism, and food and drink. It is an organization that aims to contribute to the revitalization of the local economy such as promotion of the fishery industry and promotion of tourist attraction through improvement and expansion of consumption. URL: https://www.8saba.com/ ■ Hachinohe Sake Brewery Co., Ltd. Company Profile Headquarters: 9 Honcho, Oaza Minato-cho, Hachinohe-shi, Aomori Established: May 1998 (Founded: February 1775) Representative : President and CEO Shozaburo Komai (8th generation brewery) Business description: Manufacture and sale of sake "Rikuoku Otokoyama" and "Rikuoku Hachinohe" URL: https://mutsu8000.com/ ■ Creek & River Co., Ltd. Company profile book Company: 4-1 Shintora-dori, Minato-ku, Tokyo CORE establishment: March 1990 Representative: Yukihiro Ikawa, President and CEO: Tokyo (Headquarters), Osaka, Sapporo, Sendai, Fukushima, Omiya・ Yokohama ・ Funabashi ・ Takasaki ・ Kanazawa ・ Nagoya ・ Kyoto ・ Kobe ・ Takamatsu ・ Hiroshima ・ Fukuoka ・ Kumamoto ・ Naha / Seoul ・ Shanghai ・ Beijing ・ Los Angeles Business description: From creators of video, games, web, etc., medical care, architecture, IT Specializing in agents, producing, and rights management business. Expanding this business to 18 fields of computer science, accounting, legal affairs, fashion, food, life science, performing arts, athletes, and agri, with an unlimited combination of 320,000 professionals and more than 40,000 clients, 17 in Japan. Expanded at 4 overseas bases. We are expanding peripheral businesses to VR, data analysis, professional recruitment sites, SNS services that connect lawyers around the world, drones, etc., and create endless innovative businesses with professional wisdom. URL: https://www.cri.co.jp (corporate site) https://www.creativevillage.ne.jp/ (Information site for creators "CREATIVE VILLAGE")